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The bright orange label that made Sanka easily identifiable to consumers found its way into coffee shops around the country in the form of the decaf coffee pot. With such promotion, Sanka became a nationwide sales success, with General Foods Corporation taking over distribution in 1928 as a defensive measure, since Sanka directly competed with its noncaffeine coffee substitute Postum. After the sales pitch, she would walk away, usually from the window, and start the show.

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Goldberg ( Gertrude Berg ) would address the camera and talk to the TV audience and tell them about Sanka coffee. 2013 ABC television series) where, on many episodes, Mrs.

It was also a sponsor of The Goldbergs (1920s to about 1960 on radio and television, unrelated to the U.S. The Andy Griffith Show Sanka sponsor spots featured the cast members. Sanka was a sponsor of I Love Lucy, The Twilight Zone, and The Andy Griffith Show during their respective runs on CBS television in the 1950s and early 1960s. The intensive American advertising campaigns included the 1927 broadcasts of Sanka After-Dinner Hour (or Sanka Music, Sanka After-Dinner Music, Sanka Music Hour, and Sanka After-Dinner Coffee Hour ), heard at 6:30 pm Tuesdays on New York's WEAF. To re-establish his product, he began to use the Sanka brand name in America.

When Kaffee Hag was confiscated by the Alien Property Custodian during World War I and sold to an American firm, Roselius lost not only his company, but also the American trademark rights to the name. In 1914, Roselius founded his own company, Kaffee Hag Corporation, in New York. The brand came to the United States in 1909–1910, where it was first marketed under the name 'Dekafa' or 'Dekofa' by an American sales agent.

In France, the brand name became Sanka, derived from the French words sans caféine ('without caffeine'). It was first sold in Germany and many other European countries in 1905–1906 under the name Kaffee HAG (short for Kaffee Handels- Aktien-Gesellschaft, or Coffee Trading Public Company). Decaffeinated coffee was developed in 1903 by a team of researchers led by Ludwig Roselius in Bremen, Germany. Sanka is distributed in the United States by Kraft Heinz. When not working on a puzzle, David can be found reading his favorite daily comic strips.Sanka is a brand of instant decaffeinated coffee, sold around the world, and was one of the earliest decaffeinated varieties. Additionally, David is a frequent attendee of crossword puzzle conventions and a respected tournament judge. He is the founder and director of the Pre-Shortzian Puzzle Project, a collaborative effort to build a digitized, searchable database of New York Times crossword puzzles dating back to 1942. David is also the author of two books of crosswords: Chromatics (Puzzazz, 2012) and Juicy Crosswords (Sterling/Puzzlewright Press, 2016). He was most recently the editor of The Puzzle Society Crossword. To date, David has had hundreds of puzzles published in the Times and other markets (Los Angeles Times, The Wall Street Journal, Daily Celebrity Crossword, The Crosswords Club, The American Values Club Crossword, BuzzFeed and The Jerusalem Post). At the age of 15, David became the crossword editor of the Orange County Register's 24 affiliated newspapers. David Steinberg published his first crossword puzzle in The New York Times when he was just 14 years old, making him the second-youngest constructor to be published under Will Shortz's editorship.

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